PEMBROKE — The Pembroke Lumber Kings have prepared for an exciting 2017/2018 season with several new and improved programs in place to enhance the overall fan, sponsor and community experience. Coaching staff, front office and production crew are looking forward to seeing the community out and enjoying Jr A Hockey on home ice starting Sunday, September 17th with the home opener. “In appreciation for the overwhelming community support, our returning sponsors and loyal supporters, and our many new business partnerships, we are thrilled to offer a fresh fan experience throughout the building,” announced Dale McTavish, owner and head coach. “For the families in our community we reduced family ticket pricing for both game day and season ticket holders, along with an economy Family Food Pack at the canteen. We invite the kids to join the latest Kings Kids Club. Membership is free, and entitles you to discounts and special events” said McTavish. “With focus on the family, the Pembroke Lumber Kings is introducing the Kings Courtyard on the Concourse. During pre-game, and intermissions you will discover the on-site merchandise shop, with fan favourites and new novelty items. For all ages, there is Hockey Interactive Entertainment, featuring a Mini Stick Surface, Hockey Bowl, and best of all the new Hockey VR (Virtual Reality) games, providing fun for player and audience! A small stage area will complete the Courtyard for guest entertainment”. Intermission will feature spectator fun events, puck shooting contests, and more will be introduced. Chuck-A –Puck and 50/50, game day staples, will return! “We are pleased to introduce two special areas in the PMC this season,” commented Sandra Fraser, who joined the Pembroke Lumber Kings this year as Corporate Partnership and Marketing Liaison. “Fans will appreciate the Canadian Tire Red Zone Fan Seating Section. Canadian Tire Pembroke, as one of our premium partners, is positioned front and centre with bench seating logos, and identification from top to bottom. This is an area for groups and enthusiast fans to hoot, holler, whistle and cheer on the Kings”. Ms. Fraser is also excited to announce the creation of the V.I.P. Lounge for sponsors, partners and long term team supporters. Located upstairs above the nets, the new ‘VIP GOAL ZONE’ will offer adult beverages served from Bogies Bar, comfort seating, food menu, table service, along with Improved sound and television feeds projecting the on going game below. “Recognizing the importance of improving benefits and value to our expanding sponsor base, it is imperative to develop and utilize this area of the PMC,” she continued. “The VIP Goal Zone will provide an opportunity for young professionals, business owners and sponsors to network; come out to a game for a bite and a chance to meet with old and new friends”. This upcoming season will feature theme nights, guest celebrities, special events, and community recognition throughout the year and much, much more. But, most important? You will not want to miss the home game opener against the Brockville Braves, Sunday, September 17. See you at the game.